In terms of total viewership on its top 100 channels, the biggest country for YouTube is still far and away the United States. However, YouTube is seeing big gains in viewer and subscriber growth in the rest of the world.
YouTube statistics and analytics site ChannelMeter helped us compile a list of the 10 biggest YouTube markets outside the United States. The top 10 countries are diverse and split between the Americas, Asia and Europe. The United Kingdom is YouTube’s largest market outside of the United States, while countries like Brazil, India and Russia are experiencing surprising surges in annual subscriber growth.
Check out which countries have the biggest YouTube viewership in the NMR infographic below:
Infographic by Jess Slater